LIFESTYLE 

Cotton On

For Cotton On’s people recruitment campaign, we set out to celebrate all types of team members that make up the unique culture of the Cotton On Group universe. Our campaign drove home the core values of inclusivity and representation by leveraging real employees and team members as our talent. We captured fresh, dynamic, candid portraits of these one-of-a-kind people to uplift their individuality and attract others to join this amazing community.

Campaign Development
Art Direction
Visual Research
Storytelling
Copywriting
Casting
Styling
Production
Retouching