FIGS

For Women’s Equality Day, Figs and Bumble joined forces to celebrate women in the medical profession. We developed a creative concept that fueled meaning for the partnership and energy for their product story. The partnership was an opportunity for dynamic storytelling through the perspectives of different women in the medical field wanting to raise more awareness for women’s equality. We channeled a conversational style interview with each talented to create a natural flow that brought out each woman’s unique personality.

Campaign Development
Art Direction
Visual Research
Storytelling
Copywriting
Casting
Styling
Production
Retouching
Video Editing