LIFESTYLE

Outer


Using a mix of 3D animation and previously shot assets from our last campaign, we helped Outer create a new awareness campaign for their patented OuterShell® technology. The OuterShell® is a built-in cover that protects the furniture from outdoor elements, making daily use, protection, and longevity quick and easy. Outer realized that customers were often unaware of the one key feature that sets them apart from other outdoor furniture brands. By highlighting the ingenuity of the OuterShell®, we amplified awareness around the one-of-a-kind technology through 3D animation that supported our integral innovation lens.
SERVICES
Campaign Development
Art Direction
Visual Research
Storytelling
Copywriting
CGI
Animation
Video Editing



CREDITS

Agency: Another
Creative Director: Chelsea Matthews
Executive Producer: Jonathan Godinho
Senior Art Director: Stevy Wang
Design Director: Melina Sweet
Graphic Designer: Ivan Alvarado
Art Director: Jaclyn Midori Tambara
Director: Nolan Goff
CGI: Optika Studios
Editor: Micah Hamilton