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FASHION
LIFESTYLE

NewCo ‘23 Merch Collection


Art direction, photography, and production execution for the launch of The New Company’s 2023 workwear merch collection. Our concept was rooted in everyday environments that feel gritty and unpolished. We shot in our Culver City studio space and with talent in the streets of Downtown Los Angeles, using the raw textures and backdrops of the garment district. 
SERVICE
Art Direction
Visual Research
Casting
Styling
Production
Photography
Retouching



CREDITS

Agency / Design: The New Company
Executive Creative Director: Matt Luckhurst
Senior Producer: Helena Corzan
Art Director: Jaclyn Midori Tambara
Photographer: Jonpaul Douglass
Photo Assist: Wes Sumner
Talent: Hassan Hunt, Kathy Miranda, Jack Hempel
Merch Production: 13 Gallons