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Calpak
Photo Campaign
Photographer—Ethan Gulley
Set Designer—Natalie Papova
Wardrobe Stylist—Bin Nguyen
Art Director—Jaclyn Midori Tambara
Executive Producer—Jonathan Godinho
Agency—Another
When Calpak and Taco Bell teamed up on a luggage line inspired by Taco Bell's iconic hot sauce lineup, we built a visual world around a surreal heatwave. Warm radial lighting, intense color, and bold abstract shapes came together to evoke the sensation of heat, dialed all the way up.
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