Hers Hair—The Book Club
TVC Campaign

Director—Erin S. Murray
DP—Sean Conaty
Production Co—Florence
Production Designer—Kendra Bell
Hair Stylist—Berenz
Makeup Artist—Hadia Kabir
Wardrobe Stylist—Donna Lissa
Art Director—Jaclyn Midori Tambara
Senior Copywriter—Sam Bartos
Senior Producer—Sophie Fyfield
Senior Editor—Tara Wall

A group of friends gather for their monthly book club to discuss Helena Herrstone's latest romantic epic, "The Lost and the Regrown," only to discover their newest literary fixation isn't the only thing they have in common. Narrative-focused and genuinely funny, the spot leans into the warmth and humor of real friendship, with a diverse cast whose chemistry was shaped through rehearsals before we ever rolled camera. Product is woven in naturally and never forced. We also produced a bespoke romance novel cover to bring the world of "The Lost and the Regrown" to life, adding a layer of texture and authenticity to the Hers Hair universe.