Hims—Creature of Habit
TVC Campaign

Director—Calmatic
DP—Larkin Seiple
Production Co—Prettybird / Filmgroup
Producer—James Graves
1st AD—Dan Mallison
Production Designer—Sean Jackson
Art Director—Jaclyn Midori Tambara
Senior Copywriter—Leah Welcome
Senior Producer—Sophie Fyfield
Post Director / Editor—Sergio Rodriguez
VFX Artist—Hannah Seagraves
Original Composition—Circonflex
Sound Design—Waves Studio

A triptych film series that tackles men's healthcare with humor, heart, and a touch of absurdity. Meet the Creature of Habit, manimus perpetuous, a specimen so locked into his routines that he's been holding himself back. But something's shifting. He's evolving. Inspired by nature documentaries and grounded in the authentic Hims universe, the live action series strikes a light-hearted, inviting tone that makes a conversation about men's health feel anything but intimidating. Narrated by an world-famous comedian (iykyk) and originally scored, "The Creature of Habit" is a love letter to breaking out of old patterns and finally making a change.