Hims & Hers—Weight Loss
TVC Campaign

Director—Plummer & Strauss
Production Co—Little Moving Pictures 
Production Designer—Maxwell Smith
Art Director—Jaclyn Midori Tambara
Senior Copywriter—Leah Welcome
Creative Director—Grace Lee
Copy Director—Shelby Neal
Senior Producer—Brit Freece
Post Director / Editor—Sergio Rodriguez
VFX—Mathematic 

A live action TVC campaign that spotlights the barriers standing between millions of Americans and access to weight loss medication. Rooted in the realities of an antiquated healthcare system, the campaign makes the case for what Hims & Hers does differently: access, innovation, and affordability for all. Every set was built on a stage to maximize production resources, maintain full control of each environment for VFX and CGI integration, and unlock precise, technical camera angles that created a seamless, flowing sequence from start to finish.