Hims & Hers—Winter Olympics 2026
TVC Campaign

Art Directors—Jaclyn Midori Tambara & Peter Deering
Copywriter—MJ Higgins
Copy Director—Shelby Neal
Creative Director—Grace Lee
Senior Producer—Sophie Fyfield
Editors—Tara Wall & Moon Noh

A Hims & Hers duo of multi-category brand TVC spots that aired during the 2026 Winter Olympics. Drawing from our brand library and supplemental found footage, the campaign meets audiences at the start of a new year with a fresh, empowering outlook and a reminder to take control of your health even when life feels unpredictable. Scored to Dopamine by Robyn (the Jamie xx remix) and Talk About It by Jungle, the spots carry a forward-moving energy and optimistic outlook to kick off the olympic season.