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Ladder
Photo Campaign
Photographer—Ethan Gulley
Art Director—Jaclyn Midori Tambara
Creative Director—Nolan Goff
Producer—Taylor Rae
Agency—Another
For Ladder's 2020 New Year campaign, we highlighted top tier athletes Alex Toussaint, Bec Wilcock, and Johnny Hooper to champion a simple shift in mindset—rituals over resolutions. The creative approach centers on wellness as a consistent, long term habit, not just a one-time experiment.
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