Nike Women — Jaclyn Midori Tambara

Nike—Women
Photo Campaign

Photographers—Sophia Wilson, Dustin Giallanza, Hana Asano

Art Director—Jaclyn Midori Tambara
Creative Director—Nolan Goff
Copywriter—Sundai Johnson
Graphic Designer—Erika Jaquez
Creative Producer—Jeff Rogers
Senior Brand Manager—Aria Davis
Agency—Another

We launched an editorial franchise with Nike Women built around redefining what it means to win—shining a light on everyday victories, big and small. Partnering with unique voices across the country, we told approachable, unconventional stories that female customers could genuinely connect with. When the pandemic hit mid-rollout, we pivoted to virtual productions, art directing over Zoom, and making sure our communications where air tight to keep the franchise on target. It was a steep learning curve but some of the most empowering stories in the series came out of that season.