The New Company
Merch Brand Photography

Photographer—Jonpaul Douglass
Art Director—Jaclyn Midori Tambara
Senior Producer—Helena Corzan
Executive Creative Director—Matt Luckhurst
Agency—The New Company

Art direction, photography, and production for The New Company's 2023 workwear launch. Our concept leaned into gritty, graphic, and unpolished everyday environments while embracing a sense of imperfection. Captured in our Culver City studio and out in the streets of Downtown LA's garment district, we let the raw textures of the city do the heavy lifting.