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Byte
Brand Campaign
Photographers—Felisha Tolentino & Cody Guilfoyle
Director—Geoff Levy
Set Designer—Lauren Walkup
Wardrobe Stylist—Lindsay Briatico
Art Director—Jaclyn Midori Tambara
Creative Producer—Jeff Rogers
Agency—Another
We partnered with Byte to kick off 2022 with a campaign built to drive awareness and conversion but without the tired "new year, new you" angle. Instead, we took an evergreen approach centered on self-improvement and confidence at every stage of the journey. It’s less about how Byte makes you look and more about how it makes you feel.
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