SPORT
LIFESTYLE
LIFESTYLE
Nike Motiva
We concepted our 2023 Nike Motiva campaign around a sense of everyday movement featuring real people captured in authentic moments. Whether it’s walking, jogging, running, or just hanging out, the Nike Motiva was made for all walks of life and all types of movements. It’s simultaneously a celebration of her individual journey and the community she belongs to. Our three day, editorial photoshoot was shot both in studio and on location across the city of Los Angeles.
SERVICES
Campaign Development
Art Direction
Visual Research
Storytelling
Copywriting
Casting
Styling
Production
Retouching
Art Direction
Visual Research
Storytelling
Copywriting
Casting
Styling
Production
Retouching
CREDITS
Agency: The New Company
Executive Creative Director: Matt Luckhurst
President: Seth Mroczka
Art Director: Jaclyn Midori Tambara
Graphic Designer: Ashlyn Lasson
Senior Producer: Helena Corzan
Line Producer: Anastasia Solovieva
Production: Oui Productions
Photographers: Erika Long, Marie Tomanova
Wardrobe Stylist: Ashley Guerzon
Hair Stylist: Amber Duarte
Makeup Artists: Karo Kangas, Samuel Paul, Natasha Severino
Set Designer: Shelby Kay
Talent: Maria Wada, Yuri Tachi, Olivia Burns, Anai Akuei, Panda the Dog