FOOD 
BEVERAGE

Cafe Gratitude

Our long standing client, Cafe Gratitude, asked us to refresh their brand system with a desire to appeal to a more modern consumer, beyond the vegan and plant-based community. The goal was to remove any barriers of entry or intimidating stigmas attached to vegan and plant-based eating. Strategically, we re-rooted the brand in realism and grounded our visual language in abundant gratitude, giving us the opportunity to cultivate a more vibrant, warm, and inviting look and feel for our food focused photography.

Brand Creative
Art Direction
Visual Research
Casting
Styling
Production
Retouching