Nike Women

In the fall of 2019, we launched an editorial franchise with Nike Women called ‘Victory Redefined’. The focus was to tell approachable stories that female customers could connect with on a deeper, more relatable level. We set out to redefine what it means to ‘win’ and to shine a light on everyday victories, big or small. By teaming up with some of the most unique influencers across the nation, we were able to highlight unconventional stories that warranted a well-deserved spotlight. Then the pandemic hit, and in the midst of our franchise rollout, we had to reconfigure and adapt to virtual productions, art directing over zoom, and making sure our communication was flawless in order to keep our franchise on track. While this pivot was a huge learning curve for everyone involved, some of the most empowering and successful stories were created during such an unprecedented time.

SERVICES

Campaign Development
Social Strategy
Art Direction
Visual Research
Storytelling
Copywriting
Casting
Styling
Production
Retouching
Video Editing