Calpak x Taco Bell

When Calpak and Taco Bell teamed up to create a collaborative luggage line based on Taco Bell’s famous hot sauce line up, we helped them craft a visual concept that centered around a surreal heatwave. Our study of heat concept sparked sensations of high temperatures through abstract elements like warm, radial lighting, intense colors, and bold shapes.

Campaign Development
Art Direction
Visual Research
Casting
Styling
Production
Retouching