Ladder

In support of Ladder’s 2020 New Year campaign video, we created a photo campaign that featured Alex Toussaint, Bec Wilcock, and Johnny Hooper, who are all top athletes in their fields. The creative direction was centered around rituals rather than resolutions. This idea championed self improvement and wellness as a consistent habit rather than a one time experiment.

Campaign Development
Art Direction
Visual Research
Styling
Production
Retouching