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SPORT 
LIFESTYLE

Nike Infinity RN 4


For the launch of the Nike Infinity RN 4, we developed our campaign around the built-in support system the shoe provides runners and their wider running communities. Shot in Paris across two days, we created a series of video vignettes and still photography assets that illustrate our concept of support coming to life all around you.
SERVICES
Campaign Development
Art Direction
Visual Research
Storytelling
Copywriting
Casting
Styling
Production
Retouching
Video Editing



CREDITS

Agency: The New Company
Executive Creative Director: Matt Luckhurst
Creative Director: Jules Tardy
Senior Producer: Helena Corzan
Art Director: Jaclyn Midori Tambara
Graphic Designer: Ashlyn Lasson
Director: Aran Martinez
Photographer: Leon Prost
Wardrobe Stylist: Kyanisha Saphire
Hair Stylists: Kyoko Kishita
Makeup Artist: Sohphea Yen
Production Design: Till duca
Production: AP Studios Inc.