FASHION
LIFESTYLE

W Hotels x Rent The Runway

When W Hotels and Rent the Runway teamed up to offer guests haute couture, in-room styling, we traveled around the US to capture high-end, luxurious imagery to support our campaign. From Miami to Aspen, LA to DC, we collaborated with four influencers, one from each state, to bring our high fashion concept to life. Using the stunning hotel environments and surrounding cities as our backdrops, we were able to create a diverse collection of visuals that highlighted two of W’s key touch points, fashion and design.

Campaign Development
Art Direction
Visual Research
Storytelling
Casting
Styling
Production
Retouching