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SPORT
LIFESTYLE

C4 Energy


An editorial photoshoot for C4’s “Hits Harder” campaign, capturing elite athletes during the peak of their workout routines. Full of energy and dynamic movement, we approached the art direction with a candid lens that grounded our imagery in raw, organic grit.
SERVICES
Art Direction
Visual Research
Styling
Production
Retouching



CREDITS

Agency: The New Company
Executive Creative Director: Matt Luckhurst
Senior Designer: Ryan Ormsby
Art Director: Jaclyn Midori Tambara
Senior Producer: Helena Corzan
Senior Project Manager: Andie Valle
Photographer: Jaya Kang